French Magazine Advertisements from 1949

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I was thumbing through an old issue of France-Illustration today and was enchanted by the graphic design of many of the advertisements. It was a Christmas issue from 1949 but the few visual references to the holiday were discreet, as I’d expect a French magazine to be.

I’ve posted advertisements from this magazine in a earlier post, which included advertisements from perfumes, writing implements, and fancy combs. Perfume ads seem to be ubiquitous – very French!

Which of these ads do you like the best? I like the Hermes typewriter ad and the woman in the beautiful purple dress. I need to do more research on what company or “thing” the ad was selling.

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