I was thumbing through an old issue of France-Illustration today and was enchanted by the graphic design of many of the advertisements. It was a Christmas issue from 1949 but the few visual references to the holiday were discreet, as I’d expect a French magazine to be.
I’ve posted advertisements from this magazine in a earlier post, which included advertisements from perfumes, writing implements, and fancy combs. Perfume ads seem to be ubiquitous – very French!
Which of these ads do you like the best? I like the Hermes typewriter ad and the woman in the beautiful purple dress. I need to do more research on what company or “thing” the ad was selling.
My partner-in-crime and I found ourselves at a book sale last weekend, as book people tend to do. I saw a few ragged looking copies of the French magazine, France-Illustration, from the late 1940s. What a treasure trove of wonderful advertisements!
France-Illustration was published from 1945-1957; its precedent was L’Illustration, a famous French weekly published from 1843-1944 until it was forced to close during Liberation because the magazine’s owners were Nazi sympathizers who used it to publish Nazi propaganda. The new owners published France-Illustration until the company went bankrupt in 1957.
My favorite of those shown below is the surrealist ad for Parfum Lubin; it reminds me of Man Ray’s work. I also think the Educato Christmas ad for writing implements is well done. Which of these do you like best?
Wikipedia entry on L’Illustration
L’Illustration website (in French)