On one of my rare visits to Whole Foods recently, I saw that they’re selling $3 wine, Three Wishes, to compete with Trader Joe’s three buck chuck. Curious, I decided to try the chardonnay in my quest to be opened minded about cheap wine.
The color was very pale yellow and the aroma was of straw and overripe melon. It was a bit land on the tongue until I swallowed it; the finish was very tarts and metallic. I’m not going to buy the chardonnay again. Perhaps Whole Foods should stick with what it knows and does well.
Just for fun, here’s a photo of the original Whole Foods store in Austin. It was a completely different place, from it’s pungent organic odor to it’s neighborly feel. It’s hard to imagine the smelly but colorful original “evolving” into the clean, sterile Whole Foods of today.