Wine Spectator grants Award of Excellence to fake restaurant’s wine list

I was very amused to read that the Wine Spectator granted an Award of Excellence to an imaginary restaurant’s wine list. Robin Goldstein created a website, set up a phone number, and paid the entry fee to have Wine Spectator analyze the wine list he created for Osteria L’Intrepido, which doesn’t really exist. The Wine Spectator claims it was a nasty hoax but Goldstein says he was performing academic research on how wine awards are handed out. I do wonder how the magazine can deem a wine list excellent if they’ve never stepped foot in the restaurant. It’d be easy for a real restaurant to create a great list but not actually offer those wines, or to have one list for the Wine Spectator and one for the customers. You can read more at Wine Spectator’s blog post about the fake wine list: http://tinyurl.com/6bkknu and at Mr. Goldstein’s website for Osterial L’Interpido: http://osterialintrepido.wordpress.com/

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